Runco’s award winning development of CineWide™ and CineWide with AutoScope™ technology has created a revolution in faithful movie reproduction, for the first time transforming home theater into home cinema.

CineWide technology provides uncompromised widescreen reproduction of movies originally filmed in the CinemaScope™ 2.35:1 format. It maintains constant vertical height on the screen just as in a movie theater. When a viewer transitions from 1.78:1 (16:9) program material to superwide 2.35:1, the image simply gets wider while full screen height is maintained, eliminating black bars.

This is done through an ingenious combination of software, electronics and precision anamorphic optics. With the AutoScope option, the anamorphic lens is motorized and remote controlled.

With CineWide the projection system is able to use the full pixel array on its SuperOnyx™ DMD™ chips, thereby producing a 2.35:1 image with enhanced resolution and increased brightness. No resolution or image area is lost to useless black bars on the top and bottom of the screen that contain no picture information.

Flat Panel TV's

“In the world of high-end video, there are flat panels and then, for those who seek the very best, there are Runco flat panels,” said Matt Christensen, Sr. Product Manager, Planar Home Theater Business Unit. “Our new flat-panel models feature the attention to detail, incredibly accurate video processing, design, and installer-friendly features that our industry has long expected and consistently receives from Runco. And with the introduction of OPAL, Runco is taking the lead in fighting persistent problems installers and their customers face with flat panels.”

Runco Home Theater products are built with quality and craftsmanship to ensure an amazing experience. All Runco displays feature a two-year RuncoCare standard warranty. Extended options are also available for one or two additional years. RuncoCare is simple, convenient and offers the best protection in the industry.

In addition to the standard and extended RuncoCare, Runco now offers a suite of RedCarpet premium services, which provide increased value-added support that goes above and beyond the standard warranty. Among the RedCarpet offerings is an Advanced Exchange warranty, under which a replacement unit is sent immediately so customers are never without their video display. Advanced Exchange coverage is available for up to four years. The RedCarpet program is ideal for Runco dealers and their customers because it provides the elevated level of service and support that Runco customers.